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Core service

Performance marketing

The main thing TheScaleo does. Campaigns are built and managed around what actually moves your store's revenue — not impressions, not vanity click-through rates.

Google Ads management

  • Search, Shopping & Performance Max campaigns
  • Conversion tracking set up correctly from day one
  • Weekly bid, budget and search-term review
  • Shopping feed troubleshooting for Merchant Center

Meta Ads management

  • Facebook & Instagram — cold acquisition and remarketing
  • Audience and creative testing without wasting budget
  • Pixel and catalog setup for dynamic product ads
  • Full-funnel structure: cold, warm, and post-purchase
Store

Shopify management

Keeping a Shopify store healthy is ongoing work, not a one-time build. This covers the day-to-day so the store is always ready for whatever the ads are driving to it.

Ongoing updates

  • Section changes, banners, and seasonal promotions
  • Landing page tweaks shipped without a dev queue

Troubleshooting & upkeep

  • App and theme conflicts fixed directly
  • Checkout and display issues resolved fast
  • Product listings and collections kept in order
Growth

CRO & lead generation

Traffic is only half the equation. This is the work that turns visitors into buyers, and captures the ones who aren't ready to buy yet.

Conversion rate optimization

  • Product, collection & checkout friction review
  • Fixes based on real behavior, not guesswork
  • Landing pages matched to what the ad promised

Lead generation

  • Capture forms and qualification steps
  • Follow-up sequences so leads don't go cold
Process

How a project starts

01 — Audit

Current ads, tracking, and store are reviewed honestly — what's working, what isn't, and what's costing money for no reason.

02 — Build & run

Campaigns launched, tracking corrected, store changes made — with weekly check-ins so you're never guessing.

03 — Scale

Once something proves out, budget and store changes go toward it — instead of spreading thin across everything.

Not sure which of this you need?

Tell us what your store looks like today and we'll tell you honestly where to start.

Get in touch →